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Elevator Pitch

(Think of this as an introduction to your product- make it remarkable!)

Imagine having access to any car you can think of, whenever you need it, without the hassles that come with car ownership. That is Zoomcar.

With Zoomcar, you can:

• Rent a wide range of vehicles by the hour or day
• Enjoy the freedom of self-drive without maintenance costs
• Choose from multiple pickup locations across the city

Whether it's a quick errand or a weekend getaway, Zoomcar provides the convenience of a personal vehicle with the flexibility of a rental. Zoomcar is not just about renting cars; it's about giving you the keys to freedom.

Understand your Product

Problem statement:
The desire to drive yourself in a foreign place, with the car of your choosing

Basic features and functionalities:

Book cars for certain periods of time based on a slot based booking system
Right place, right time availablility - There’s always a Zoomcar near you. Localized supply availability

Standardization of experience- Booking experience, quality, driving/car experience

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What other ways are users using to solve the same problem? If it is a new category, how else were people solving the problem?
Revv, Drivezy, Myles, Third party services

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Understanding Core Value Proposition

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Zoomcar offers the freedom and flexibility of personal car ownership without the long-term commitment and costs, providing convenient, on-demand access to a wide range of self-drive vehicles for any occasion.

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Understanding the Users

Users of zoomcar fall into two major categories:

1. Youth in college looking for a car for short trips outside the college, for the weekend. They need a car every few months, for a day or two at maximum.

• Typically aged 18-23
• Often living away from home for the first time
• Balancing studies and a social life.
• Budget-conscious but experience-hungry
• Highly influenced by peer groups and social media
• Tech-savvy and early adopters of new services
• Costs for renting a car are almost always distributed among 3-4 friends or more, as disposable income is less.

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2. Professionals, couples/singles without children, who need a car for short trips outside the city or longer outstation trips but don't want to deal with the hassle of owning/maintaining a car. They need a car every 3-6 months, for around 3-5 days on average.

• Typically aged 23-35
• Career-focused with growing disposable income
• Value experiences more than potential savings
• Living in urban areas with good public transport, removing the need for a vehicle for work.
• Technology savvy and convenience-oriented
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Core insights -
The main usecase is for short trips which are slightly outside where the customers reside, or longer trips when going outstation.

Costs are almost always distributed among multiple people.
Atleast half of the folks using the app stopped because of a bad experience

The changeover from Zoomcar owned vehicles to the car marketplace model has brought in a greater degree of unreliability on quality of experience.

The expectations from the hosts of the cars are too high, and they are not following protocols set by the team.

There are very few competitors to zoomcar, except revv. The ceiling to entry and booking is much more variable on zoomcar, and revv is much more consistent and in the middle.

A trip that costs anywhere from 9k-45k, costs 22k on revv

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Hypotheses -

People have no understanding of why a car costs 5 times as much to rent as another car.
The app date change system is unintuitive, you have to understand host blocking to understand how it works.

Host delivery doesn't work, hosts will not want to deliver you their cars.

Understanding your ICP

(There are separate tables for both B2C and B2B products, put down your your ICP’s in a Table Format, use this as a reference.
This table makes it super clear for anyone to understand who your users are and what differentiates them)

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B2C Table

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We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

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Understanding the Market

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The car rental market in India is projected to grow at a CAGR of 6.80% from 2024-2029, resulting in a projected market volume of US$4.39bn by 2029. (Statista)

By 2029, the number of users in the Car Rentals market is expected to reach 119.80m users.

The average revenue per user (ARPU) is expected to be US$39.30.

Key Trends

• Increasing urbanization
• Growing preference for experiences over ownership
• Rising environmental consciousness
• Changing work patterns (remote work, flexible hours)

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Tailwinds

• Growing middle class with disposable income
• Increasing smartphone penetration and digital literacy
• Government push for smart cities and improved urban infrastructure
• Rising costs of car ownership (fuel, parking, maintenance)
• Millennials and Gen Z preferring access over ownership
• Expansion of road networks and highway infrastructure

Headwinds

• Regulatory challenges and evolving policies around self drive car rentals
• Competition from ride-hailing services such as cabs
• Economic uncertainties affecting discretionary spending
• Traditional mindset favoring car ownership as a status symbol

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Acquisition Channel​

Zoomcar seems to be doing well overall with organic search, they show up as the top result for most major search terms related to rentals

They seem to get most of their traffic through organic and direct search terms.

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Referral traffic seems to be mainly associated with coupon code websites for discounts, and air travel referrals.

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Key Consumer Touchpoints

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Zoomcar has significant opportunities to engage potential customers at crucial decision-making moments in their travel journey, which they seem to not be doing. These are all the locations where a customer might be in need of a Zoomcar:

1. Trip Planning Phase
2. • Travel blogs and websites
   • Social media influencers
   • Travel forums and communities
3. Travel Booking Stage
4. • Flight booking platforms
   • Hotel reservation websites
   • Talking to online travel agencies
5. Itinerary Development
6. • Map and navigation apps
   • Local experience platforms
7. On-Location Presence
8. • Airports and train stations
   • Popular tourist destinations
   • Hotel lobbies

Strategic Partnerships and Marketing Initiatives

To capitalize on these touchpoints, Zoomcar should consider:

1. Digital Partnerships
2. • Collaborate with popular travel blogs and websites
   • Engage with travel influencers for authentic promotions
   • Integrate with flight and hotel booking platforms
3. App Integration
4. • Partner with map services to suggest Zoomcar for road trips
   • Integrate with travel planning apps to offer seamless booking
5. Offline Presence
6. • Install interactive kiosks at airports and train stations
   • Place strategic billboards at tourist hotspots and along popular routes
   • Offer exclusive deals through hotel concierge services
7. Content Marketing
8. • Create engaging content for travel websites and blogs
   • Develop a strong social media presence with travel-focused content
   • Produce informative videos about road trip destinations
9. Last-Mile Marketing
10. • Implement geo-targeted ads for travelers arriving at destinations
    • Offer special promotions for spontaneous road trips or day excursions

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By implementing these strategies, Zoomcar can significantly enhance its visibility and accessibility at key moments in the consumer's travel journey, potentially increasing conversions and market share.

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